The Tuck Co joins the KFDC!
Most snacks for older kids are filled with unnecessary additives, high in sugar and often contain nuts, making them unsuitable for packed lunches. Tuck are a brilliant example of what's so badly needed at the moment - all natural, tasty, satisfying snacks for older kids that are nut free and school compliant…
Our new co-founder!
We are thrilled to announce that the KFDC has a new co-founder! Cherrelle Beckitt has done incredible things at Pots for Tots. She's resourceful, creative, driven and most importantly she cares deeply about feeding kids wholesome, nutritious food…
Meet our newest member: Ninju!
If you've already come across them you'll know that Ninju founders David and Aaron are absolutely passionate about helping kids to eat and drink more healthily. In their words “It all started in our own kitchens - just two dads blending veggies into homemade smoothies for our kids…
KFDC gets Highly Commended!
Improving children’s diets is the very definition of future-proofing, so we’re thrilled that the KFDC was chosen by the judges as a "Highly Commended" entrant of the Future of Food Competition 2025…
KFDC partners with Netmums
We’re delighted to announce our partnership with Netmums’ new Family Food platform. Our first collaborative project has been actioning a survey of the Netmums community, and the results were pretty illuminating…
The KFDC goes global!
We’re absolutely thrilled to announce the KFDC’s collaboration with consumer and lifestyle giant Majid Al Futtaim and global retailer Carrefour in one of the biggest shake ups the children’s retail sector has ever seen.
The Future of Food!
Surely pushing children's dietary health to the top of the agenda is the very definition of future proofing?
So it was absolutely fantastic to see no less than five Kids' Food and Drink Collective brands represented at the Future of Food event…
Scrapples launches into Tesco
Phenomenal news today from one of our amazing KFDC member brands…
Scrapples deliciously wonky apple crisps have seen in the new term by launching into Tesco stores nationwide!
Little Dish joins the KFDC!
MASSIVE news! We are absolutely thrilled to announce the latest member of the Kids' Food & Drink Collective…Little Dish have been raising the bar with their high quality range of healthy, all natural toddler meals for almost twenty years…
A little taster of the first KFDC event!
What a night!! We are beyond thrilled with how well our first KFDC get together went. All 14 of our member brands were represented and it felt very special to finally all be in the same room together for the first time. The level of optimism, excitement and positivity was palpable and the whole evening really encapsulated what we’re all about…
KFDC response to the BBC exposé on baby food…
Following the recent media coverage and the publication of Which and Sustain’s “Commercial Baby Foods in Crisis” report, read our statement to find out more about our response to the report and the part we hope to play in solving this crisis…
Join us for the first ever KFDC meet up!
This is your chance to discover what the KFDC is really all about. Pop down and have a drink with the founders of our amazing member brands, sample some of their delicious products and hear more about our plans to revolutionise the children's food and drink sector…
Lune & Wild join the KFDC!
Lune & Wild make deliciously different organic meals and snacks for young families. Founded by cousins, Chef Lara & health food exec Nadia, their range combines their passion for flavour and a desire to make delicious food that nourishes little ones.
“Ultra-processed babies…”
“Are toddler snacks one of the greatest food scandals of our time?” So asks Bee Wilson in an extraordinarily damning take down of the baby food industry published in the Saturday Guardian. She describes the current baby & toddler supermarket aisle as “a colourful snacktopia, colonised by brilliantly marketed and fancifully shaped fast foods”…
The Children’s Food Campaign’s “Yucky” Awards
So... the results are in and the winners of the "Commercial Villain of the Year", "Worst Example of Health Washing" and "Recipe Most in Need of Change" accolades have been announced at the 2025 Children's Food Awards…
Headlines from the Food Foundation’s 2025 Broken Plate report
The Food Foundation’s annual Broken Plate report offers the most comprehensive study of the state of the nation’s food environment and systems, and compiles a comprehensive set of recommendations on what needs to change.
What is truly striking is just how many of the key problems relate to our children’s diets…
Little Yeos join the KFDC!
We are absolutely pleased as punch to welcome our newest KFDC member - Little Yeos!
Yeo Valley Organic's Little Yeos range is like a breath of fresh air. Their “no added sugar” fromage frais and pouches are sweetened with only a small amount of organic fruit puree…
Collaboration is King (or Queen!)
It’s official…collaboration is where it’s at!
I don’t know if it’s serendipity, great timing or simply years of experience in the food industry, but attending this IGD (Institute of Grocery Distribution) event all about the importance of collaboration really confirmed that we’re onto something with the Kids Food and Drink Collective.

