What We Do
For Brands
For member brands we offer “KFDC approved” membership, demonstrating your commitment to making products for children that are nourishing, health-giving and delicious! We believe real change only happens with the help of successful, sustainable businesses, and the KFDC is here to represent your brand, amplify your voice and generate opportunities to help our members thrive and succeed. Be part of our ongoing dialogue with industry, end enjoy networking with a fantastic community of like-minded brands. For Industry
Our partnership with international retailer Carrefour…
In September 2025, the KFDC teamed up with Carrefour UAE to launch Bright Bites, the first ever supermarket category dedicated to healthier food and drink options for children.Nine KFDC-approved brands rolled out across 30 Carrefour stores in Dubai as part of this pioneering initiative, designed to address rising childhood obesity rates in the region while meeting growing consumer demand for healthier children’s food and drink choices.For retailers and food service organisations we offer the opportunity to partner with the KFDC and take positive steps to help customers achieve their healthier eating goals, as well as direct access to a group of market ready, “KFDC approved” products and brands all in one place. We'll work with you to enhance your children's food and drink offering and help you meet increasing consumer demand for healthier options. There are a range of ways your organisation can partner with the KFDC and start leading the way on children's health, so please get in touch to find out more. For Consumers
Our research shows that 77% of parents no longer trust food labels and 83% said a "Healthier Choice" badge would influence their buying decisions. Parents are becoming increasingly disillusioned by the current children’s food and drink offering across the entire food sector. They want healthier options for their children that still offer them the convenience they need. They also want to be able to buy products they know they can trust without having to worry about misleading nutritional information and health claims. 
The KFDC offers a simple and easy way to quickly determine which products are a healthier choice. Our “KFDC approved” badge allows parents to make informed but realistic choices that work for them and their children. It's our ambition for "Healthier Kids" sections in supermarkets become the norm across the UK and beyond!