The KFDC turns two!

We can’t believe it’s already been two years since the KFDC was founded…

To celebrate, we could take you through our key achievements (17 member brands, an international retailer collaboration, four awesome events, 1985 LinkedIn followers, the launch of our Instagram page and further work to develop our unique set of criteria for 3yrs+ products) but we actually want to focus on something much more important….

The KFDC now has official not-for-profit, CLG (company limited by guarantee) status. This is a critical part of our mission. Yes we want our member brands to succeed in becoming viable, profitable businesses - we can’t change the children’s food environment without that happening. And we also want to become a sustainable entity that can self-invest and grow. But we’re not, and never have been here to turn a profit from our work. Our goal is to fly the flag for improved children’s food standards, highlight the brands that are doing it better and work alongside industry partners to create the change that is needed.

So what do the next few months have in store?

• More member brands

• An exciting retailer collaboration

• A groundbreaking research project

• And much more!

A huge thank you so much to all of our brilliant member brands for their continued support! Year three here we come!