Ninju was born from a simple mission: to help kids live healthier, happier lives. It all started in their own kitchens - just two dads blending veggies into homemade smoothies for their kids. What began as a hack for picky eaters has grown into a full-on mission to make a real difference. Why? Because the stats around kids’ health are shocking – and David and Aaron felt like they couldn’t sit back. So, they created Ninju: epic drinks, packed with goodness, with no junk or compromises. Made for kids, approved by parents.

Low sugar kids drinks

Founders Aaron Rowe and David Blackman

"We’re joining the Kids’ Food & Drink Collective because we believe in a better future for children’s nutrition - one where healthier choices are easier, more joyful, and more accessible for families. Being part of this movement allows us to help lead that change, together.