KFDC Road Trip!

What a weekend the KFDC had at the London Children's Literary Festival!

Literally thousands of kids, so not only was it the perfect place to show off some of our amazing KFDC Approved brands, it was also the first time we've really test run our concept with parents on the ground.

And the result? Overwhelmingly positive, with everyone telling us how much they would welcome an easy and simple way to cut through the marketing claims and know which products are really a healthier choice.

They also expressed their frustration at both the general prevalence of junk and not being able to find more healthier products aimed at kids. Listen up industry bods!

Lovely to exhibit next to KFDC member brands Scrapples , Slurpz and The Tuck Company (whose products all went down an absolute storm btw!)

Thank you also to Cawston Press, Little Yeos, Pots for Tots and Tilda® Kids for being a part of the weekend too. Where parents are concerned, you are definitely all on the right track!