The use of the “KFDC approved” kitemark to publicise your brand's membership on your socials, website and product packaging.
The chance to network and collaborate with other like-minded brands - as we've discovered there is definitely strength in numbers!
The opportunity to be part of our ongoing dialogue with retailers and food service organisations.
Publication of your brand’s “wins” on our LinkedIn page, blog and in our monthly newsletter.
The chance to team up with other brands in the same space at events and tradeshows, reducing costs and increasing visibility.
Most importantly, joining the Kids’ Food & Drink Collective is an opportunity to have a broader impact beyond brand level, and be part of a powerful not-for-profit movement that is geared towards improving the health outcomes of children in the UK and beyond!
KFDC Member Benefits
KFDC Membership Criteria
These include (but are not limited to):
Products must be HFSS compliant.
Products must contain no artificial colours, flavours, preservatives or sweeteners.
Any other artificial ingredients used in the product must be limited to one and essential to product quality and efficacy.
Products aimed at children under 36 months must be free from any additional free sugars (includes refined sugars, honey, syrups, dextrose, fructose etc). Those aimed at 3yrs plus must not contain more than 4g added free sugars per serving. (Where a single serving is under 20g / 20ml, products must contain 10% or less added free sugar.)
Products must not be made of more than 50% fruit puree, concentrate or juice.
Products must be low in salt (<0.3g per 100g).
Food or drink products labelled suitable for under 6 months are not permitted.
More detailed information about our joining criteria is available on request.
We have worked with a panel of accredited dieticians and nutritionists to devise a set of criteria that a brand’s products must meet in order to become a “KFDC Approved” member.
The KFDC Panel
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Emma Shafqat
Paediatric Dietitian, Feeding therapist, and parent, Emma brings over a decade of expertise to the table, backed by a first-class honour’s degree in Dietetics and Nutrition. With a passion ignited by her own journey raising a child with severe reflux and multiple food allergies, Emma specializes in helping families navigate dietary challenges, particularly tackling fussy eating.
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Penelope Henderson
Registered Children’s Nutritionist and trained SOS Feeding Therapist Penelope has over fifteen years experience helping children with feeding issues. She specialises in supporting families with fussy eating, sensory feeding challenges, and mealtime anxiety. With an empathic, child led approach, she helps build positive, pressure free routines that nurture both nutrition and connection.
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Ellie Bain
Ellie is a registered dietitian with a Master’s in Food Policy. Her expertise spans nutritional analysis, menu and recipe development and using behavioural science to drive consumer change. She also serves on the British Dietetic Association’s Industry Specialist Group committee. Ellie has a special interest in supporting parents to make better choices and creating food environments that enable children to thrive.
KFDC Consultant Lucy Upton
In addition to the support from our panel, we have also received expert guidance from renowned paediatric dietician and author of The Ultimate Guide to Children’s Nutrition, Lucy Upton.
Also known as The Children’s Dietician, Lucy has 10 years experience working within the NHS and her qualifications include a Master of Nutrition degree and four certified post-grad modules on Paediatric Nutrition and Dietetics.