A new cohort of brands campaigning to make healthier, better quality children’s food and drink products more accessible and identifiable across the retail and food service sectors…

We’re bringing together businesses, brands and consumers in a common goal to drive up the standards of children’s food and drink, and make it easier and simpler to identify which brands represent a healthier choice for kids. 

Challenging and Changing our Children’s Food Culture

“For all of us as founders, it’s not just about building a successful business. Primarily we are all driven by a desire to make a difference to the culture that surrounds children’s food.”

Jess Mackenzie, founder of the Kids’ Food & Drink Collective

What we do

  • We offer the chance to become “KFDC approved” as well as industry exposure and the opportunity to network with a community of like-minded founders

  • Promote

    We offer a simple and easy way to quickly identify which brands represent a healthier choice for their children

  • We offer an exciting opportunity to partner with us in order to make positive steps towards improving children’s health

FIND OUT MORE

KFDC Membership Benefits

Becoming a KFDC member offers many benefits, including

  • The use of the “KFDC approved” badge to publicise your brand's membership on your socials, website and products

  • The opportunity to be part of our ongoing dialogue with retailers and food service organisations

  • Publication of your brand’s WINS on our Linked In page

  • The chance to team up with other brands in the same space at events and tradeshows, reducing costs and increasing visibility

  • The opportunity to network and collaborate with other like-minded brands - as we've discovered there is definitely strength in numbers!

Our Members

HOW TO JOIN

Officially Partnered with YF

The Kids’ Food & Drink Collective are now official partners of YF, an expert FMCG consultancy that helps innovative consumer businesses scale successfully.

Our members can access exclusive benefits, including invitations to YF events, discounts on all their private training courses AND a 10% discount and fast track access to their Starter Programme, which offers smaller brands the expert guidance and tools they need to grow from pre-launch to £10k+ in monthly sales. 

Join the KFDC

Join the KFDC

With the support of our Paediatric Dietitian and Nutritionist, the Kids’ Food and Drink Collective has developed a set of criteria that a brand’s products will need to meet in order to join. It has been formulated to capture products designed for the target market (children 1-18 years) with a commitment to promoting improved health, nutrition, and overall well-being.

Please visit our How to Join page to find out more about our applying to become a member of the KFDC.