Challenging
& Changing Our Children’s Food Culture
The first UK membership association dedicated to healthier children’s food and drink brands
What We Do
We represent the brands that are redefining children’s food and drink
We build impactful industry collaborations
We empower parents to make informed, confident decisions
We work to create a healthier food environment for every child
How We’ll Do It
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For Brands
We offer “KFDC approved” membership, demonstrating your commitment to making products for children that are nourishing, health-giving and delicious! Be part of our ongoing dialogue with the retail and food service sectors, end enjoy networking with a fantastic community of like-minded brands.
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For Industry
We offer the opportunity to partner with the KFDC and take positive steps to help customers achieve their healthier eating goals, as well as direct access to a group of market ready, “KFDC approved” products and brands all in one place.
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For Consumers
We offer a simple and easy way to quickly determine which products are a healthier choice. Our “KFDC approved” badge allows parents to make informed but realistic choices that work for them and their children.
Our Members
Now Partnered with Netmums!
We are thrilled to announce our recent partnership with Netmums’ new Family Food platform. For 25 years, Netmums has been supporting families with help and advice rooted in the realities of being a parent in the modern world. They’ve identified that feeding kids can be one of the most challenging parts of being a parent, and have set out to help families navigate this tricky journey.
“We're delighted to be working with the Kids Food and Drink Collective to further our shared mission of supporting parents and making family life that bit easier. Together, we can give mums, dads and carers the confidence that the food they’re putting on the table is healthier, affordable, and something kids will actually enjoy.”
Louise Burke, Editorial Director, Netmums
Join the KFDC
Join the KFDC
With the support of our independent panel of accredited dietitians and nutritionists, the Kids’ Food and Drink Collective has developed a set of criteria that a brand’s products will need to meet in order to join. It has been informed by public health guidance and aims to capture products that show a commitment to promoting improved health, nutrition, and overall well-being.
Please visit our How to Join page to find out more about our applying to become a member of the KFDC.
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