Founded by parents Will and Shreya, Kidnetics was born out of their frustration with sugar-filled snacks and a lack of real nutrition on supermarket shelves. Their goal is simple: to provide the next generation with food that truly supports their growth and development. After two years of working with leading nutritionists, they created their first range of snacks: Roly Poly Balls - high protein, high fibre balls made from 100% natural ingredients and no artificial sweeteners or additives, Kidnetics’ snacks bring play and nutrition together and are specifically made for children who’ve outgrown the toddler stage and need more advanced nutrition to support their growing bodies and active minds.